Podiatry Profits Podcast

What motivates you to keep going?

Episode Summary

In this episode, Dr. TJ Ahn shares 4 motivating factors that keep you going as an entrepreneur. Which one of these 4 motivates you the most? What are some pitfalls you need to watch out for? Find out in the episode!

Episode Notes

If you are running or planning to run your own private practice, you are an entrepreneur.

Have you ever thought about what motivates you to keep going?  

Why are you working so hard?  Yes, we  all are working to provide greater support for our families, but how about you?  Deep down within you, what motivates you?

Dr. TJ Ahn shares 4 motivating factors:

  1. Money.
  2. Status Quo / Recognition.
  3. Mastery.
  4. Movement.

He explains what these are and also what could be pitfalls if you are motivated to one of these the wrong way.

You may find this episode very intriguing if you are currently burnt out or struggling in your practice.

Oh, please don't forget to give thumbs up and subscribe to get updates to the future episodes!!

More resources?

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Download FREE PDF Guide, "3 Ways To Increase Your Practice Profits Without Seeing More Patient"

https://drtjahn.com/3ways-profits

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Get Your Free Copy of my book, "OPT-OUT" to grow your podiatry practice.  You just cover the shipping:

https://www.optoutbook.com

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Do you want to build your dream private practice without the hassles of insurance networks?  Then schedule a FREE 45-min Strategy Session with me?  We will dive to look at your current practice and I will provide you a crystal game plan for you:

https://solution.drtjahn.com/tpa-schedule32154725

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Episode Transcription

Hey, hello everyone. This is Dr. TJ Ahn. Welcome to podiatry profits podcast episode 30. In this episode, I'm going to talk about what motivates you to keep going as an entrepreneur.

 

Welcome to the podiatry profits podcast where you will discover how to get more patients and multiply the profits of your practice with minimally invasive foot surgery, proven marketing systems, and ethical influencing to your patients. And now, your host, board-certified podiatrist, best-selling author, speaker and founder of TJ Ahn coaching and consulting Dr. TJ Ahn.

 

We are all entrepreneurs in this episode, I think you'll find it very interesting because I want to categorize the motivating factors to four different ones. Originally, I learned these four factors from Tai Lopez is one of the influencers in the business world online business offline business world. But I didn't agree with all four of them. So it's kind of a little bit modified. But this is my version. See if you like it. Sounds good. So what motivates you to keep going? Number one, as obvious probably, as you guessed, is money. Right? is a common very common and natural desire for most people? And most entrepreneurs, obviously driven, right? Why do we work anyways? Why do you have your private practice? Do you want to make money after all? Correct? So I think, oh, by the way, I'm going to give you these four motivating factors, but you know, not necessarily you're going to be motivated by one, you know, it's usually a combination of one or two or even more. So, you know, listen to this episode, and see which motivating factors, like affect you the most or motivates you the most. So, go back to the first one money. So, we all love money, right? Let's not fake it, you know, but you cannot work for the money.  In other words, you cannot become a slave for the money. That's the last thing you want to do as an entrepreneur because you will be up and down like a roller coaster, you know, that's not the character or trait that as entrepreneurs should have. So you provide the best treatment solution that you can offer. And you over deliver your value proposition with your treatment solutions to your patients. And guess what, the money will come to you naturally as a byproduct. Okay, because if you start working for the money, then you know, you might be tested it the ethical boundaries, you know what I'm talking about, like things that you might not have patients do or take that you will be tested in an ethical questions. And I don't want any of you to across the river, meaning the other side, that you become unethical. That's very, very dangerous as a doctor. That's the fastest way to go downhill and ruin your business and your life. So do not pounder up on ethical boundaries because of money.

 

You need to develop, however, the mindset you need to develop a mindset of being comfortable and respectful for the money or with the money. So I'm not saying that all money is the root of evil. No, I'm not saying that. Money is the exchange of your service with the patients. In our case, as private practice owners, it's a mere means of exchange, that you provide the best service that you can, you can offer and then patients pay for it. So that's what money is for, but is not the root of evil. If you make a lot of money, you'll be having more problems. That's not true either. Well, what if you don't have money? Can you even help anybody? If you don't have money? Can you do a donation that you cannot even provide food on the table for your family? No. So I believe money is important and be in need should be respected. It shouldn't be respected, and you should feel comfortable, but ironically, do not work for the money and do not become a slave for the money. So hopefully this makes sense. But money is definitely one of the four motivating factors. Number two is status school, slash recognition. Some people just love attention-seeking. They want to get all the attention. They want to elevate their social status by other people recognize recognizing them. So typical example celebrators public figures, well-known National Speakers, thought leaders, you know. However, there are also dangers of this motivating factor, if you're motivated purely by status quo or recognition, your ego definitely can get in the way. In other words, you may lose the important characteristics of being humble and having that decency because that ego is that status, where you cannot, yourself cannot match your true expertise and wisdom, your ego will cover that part, it will play a very important role to cover your weakness. So are you deep down, real expert, real wisdom, the experience that to back yourself and defend yourself? Then it becomes more egotistic. Just for the sake of getting status, school, elevation and recognition. However, I believe this is very strong, motivating factor for a lot of entrepreneurs. Number three, mastery. Number three, that motivates people is mastery, in my opinion. Again, this is my humble opinion. This is the most underestimated, yet overused by many, what quote-unquote, so-called masters. The word master is something I cannot personally take lightly. Again, this is I said personally, so it's definitely biased. Because my life I've met, I've been so fortunate to meet many masters in my 50 years of my life. Martial Arts masters played a big part in influencing my life. My Aikido master Japanese martial arts called Aikido Akira Tohei sensei.  After 18 years of training Aikido I also did jujitsu Brazilian jujitsu for 10 years. Master Carson Gracie from Brazil. Again, how fortunate I am that I had personally interacted with these masters. Unfortunately, both masters passed away. But they definitely handed down so much knowledge and wisdom and skill set to me.

 

My MIFAS surgery master. He doesn't want to be called but I certainly want to call him master my doctor, my mentor, Dr. Steven Isham. Now it doesn't only go to, like martial arts or surgery, I even have a master that I consider in a dog training, police dog training that I had passion for many years. Bill Kulla and not least, golf teacher from Australia, Martin Ayers. You know these are kind of realted to, obviously my hobby and my passion. So that's why I seek for these masters right? And another one most recently is not direct my teacher but my son's chess teacher, Grandmaster Mesgen Amanov, one of only 1500 grandmasters in the world. Anyways, my point here is that you may not agree with me, but I, I witnessed multiple times, that characters they share that I believe the masters have. Number one, they devoted their whole lives, hundreds of 1000s of hours of training, and research and experience hands on into that field of their passion. I mean, you cannot neglect that fact. It just exudes out of them that they cannot hide. Do you know what I'm trying to say? If they're really good at something, in a master level, they don't have to say I'm a master. You know? It just exudes out there our aura, you know, you don't talk about that the Spirit almost like that our sphere around them that exist, you will feel it and you'll sense it. When you're around this type of people who are the metro masters in that field. They put their work. This is again my opinion, could be a biased opinion. You may argue with me. If you want please leave me a comment. If you don't agree with me. I don't mind seeing your opinion. But again, this is my opinion, right? It's not the ultimate universal truth is my opinion, but I believe I believe it, they put their work and priority prioritize their work as equal minimum as equal or even more than their own family. In other words, they sacrifice many things over the field of their passion. That devotion and sacrifice into that field. I cannot do to be honest with you, I'm being honest here. I can sacrifice my life and family as they did on their field. And I  witnessed them. Okay, so I really experienced this from these masters. So for marketing purpose, obviously, right, even if you're motivated by mastery, unless you are really recognized by other people as a Masters like what I'm talking about here, do not put yourself define yourself as a master. That's my opinion, but I think you are testing yourself, again, challenging yourself that by putting yourself as a master just be ready for the backfire. So, for practical purpose for marketing purpose, I suggest you use words such as proficient, you know, I am proficient in minimally invasive surgery, I will never say I am a master of minimally invasive surgery. Because I know what real masters are about, you know, or you can say expert expertise, okay. But again, for me, there's a big difference between proficient expert versus master.

 

But anyway, mastery is the motivating factor. So I give you three things right now, right money, status quo, slash recognition and mastery. The last one, what I believe is movement. What do I mean by movement? This is my personal motivator. So I know exactly what it is because I am motivated by movement. That's my primary motivating factor. I love projects. I cannot sit still. So if you again agree with me, you might be motivated by movement. Me I have no intention of being a mastery. Okay. I am motivated by movement, money, and some recognition. Status causes I'm pre extrovert by nature. But my biggest primary motivating factor is movement. That's my personal. So creating anything that triggers some kind of movement, right, that excites me. But there's some kind of movements usually to serve or impact other people. I love to lead people into something to help them to make their lives better than today or yesterday. It just ignites me. You know, I need to have some kind of project going on. As you know, I do live events in person. I do live events, virtual. I do teach other doctors, I have a mastermind group I lead, I have a private membership that I lead and organize. Again, these are all movements, I love real estate, doing some kind of projects in real estate. I love many hobbies like golf, I love learning new things. You know, again, these are all movement-based. So I gave you four different motivating factors I might be missing something out of okay. But I want to ask you, so which one motivates you the most? What do you think? Which is the primary factor that motivates you and then secondary? I'm curious to know. So don't forget to subscribe to my podcast channel. Give me a thumbs up, give me some five-star reviews that helps me to promote my podcast. And if you want me to work with you, in terms of minimally invasive surgery, office-based surgery setup, hybrid concert model practice, or high ticket, premium style marketing, medical marketing funnel connect with me. You know, you will have ways to connect with me through Instagram is Dr. TJ on my email to send me an email TJ Ahn at Dr. TJ Ahn calm my website Dr. TJ h n calm. If you are in my you know, subscribe to my podcast, you must be my list. So you'll be you know, getting updates of my upcoming events. And you know, if you love to become a better version of yourself every day, you need to take action, even if it's the smallest action still better than today and yesterday. I want you to connect with me. While I hope you enjoyed this episode and I'll talk to you or see you in the next episode. Thank you.

 

You've been listening to the podiatry profits podcast with Dr. TJ Ahn. To find out more about Dr. TJ Ahn or discover how you can grow your podiatry practice, visit Dr. TJ Ahn en.com or you can also get a free copy of Dr. Ahn's best selling book, OPT-OUT: how to take back financial control of your private clinical practice. without the hassle of insurance companies just go to OptOutBook.com